SKILLS
Digital Marketing
Strategic campaign development and execution
Data Analytics
Performance tracking and ROI optimization
Social Media Marketing
Brand engagement and community building
Content Strategy
Compelling storytelling and brand messaging
Brand Marketing
Automated campaigns and nurture sequences
PROJECTS & CAMPAIGNS
Influencer Marketing Campaign
Influencer Campaign · Khiladi AddaObjective:
- Increase app installs and user sign-ups
- Improve brand awareness or re-engage dormant users
Target Audience:
- Tier 2/3 gaming audience
- Casual gamers, aspiring esports players, content consumers
Strategy:
- Collaborated with Manoj Dey (YouTube tech/gaming creator with strong Tier 2 appeal)
- Storytelling approach: Highlighted success stories of real players earning money via the app
- Amplified via short-form clips + YouTube long video + Instagram stories
Execution:
- Campaign duration: 10 days
- Channels: YouTube, Instagram, Telegram
- Formats: YouTube Video, Instagram Reel, App banner promo
Results:
- 200K+ YouTube video views
- 15K+ installs directly attributed (via tracked links)
- 40% increase in DAUs during campaign period
- 3.5X ROI on influencer spend
Measurement Tools Used:
- Appsflyer (install tracking)
- YouTube Analytics (views, CTR, watch time)
- Firebase (DAU, retention)
- Google Sheets dashboard for real-time data
Valentine’s Campaign with Delhi Metro
Seasonal Campaign · Khiladi AddaObjective:
- Attract and engage a younger audience (ages 18–28)
- Leverage Valentine's season for high emotional engagement
Target Audience:
- Youth from Delhi NCR and Uttar Pradesh
- Young commuters, college students, and social media users
Strategy:
- Created content themed around each day of Valentine’s Week
- Used humor, trending formats, and metro-life relatability
- Focused on shareability, platform-native storytelling, and emotional resonance
Execution:
- Campaign duration: Entire month of February
- Channels: Instagram (Stories & Posts), Google Ads
- Formats: Static creatives, short-form content
Results:
- 25% spike in young user engagement and regional traffic
- High likes-to-reach ratio on Reels and Posts
Measurement Tools Used:
- Google Analytics (regional traffic, behavior insights)
- Microsoft Clarity (heatmaps, session replays, click tracking)
- Meta Insights (engagement, reach, impressions)
Khiladi Adda Esports IP Series
Gaming Campaign · Khiladi Adda
Objective:
- Boost the esports ecosystem in India
- Provide structured opportunities for rising talent
- Increase brand visibility and engage the YouTube gaming community
Target Audience:
- Amateur and semi-pro esports players
- Hardcore esports fans
- YouTube gaming audience
- Underdog teams seeking exposure
Strategy:
- Launched a 3-tier tournament system to elevate player journeys
- Khiladi Cup – Entry-level tournament for underdog teams
- Invitational Tournament – Mid-tier for invited semi-pro and emerging teams
- Battle Royale – Grand event featuring T1 teams, creators & top performers
- Interlinked advancement: top teams moved up each tier for exposure and recognition
Execution:
- Solo-managed campaign: ideation, format design, casting, coordination, marketing
- Streamed exclusively on YouTube – no third-party tournament tools used
- Positioned Khiladi Adda as a grassroots enabler for Indian esports growth
Results:
- High campaign recall among esports players and fans
- Spike in Instagram & YouTube engagement during tournament windows
- Increased app registrations via tournament sign-ups and reward mechanics
- Recognition from gaming orgs and creators for transparency and opportunity
Measurement Tools Used:
- YouTube Analytics (views, engagement, subscribers)
- Instagram Insights (reach, story views, follower growth)
- App Backend Data (registration, form fills)
INFLUENCE UGC Campaign
Influencer Collaboration · Khiladi Adda
Objective:
- Leverage influencer presence to drive awareness and relatability for esports IPs
- Generate authentic UGC-style promotion to resonate with Gen Z audiences
Target Audience:
- Regional YouTube audiences (Hindi-speaking belt)
- Fans of television celebrities and social media influencers
- Young gaming enthusiasts and casual app users
Strategy:
- Collaborated with relatable creators including actors, influencers, and gaming personalities
- Kept content raw, real, and native to YouTube Shorts & Vlog formats
- Influencers showcased gameplay, app experience, and fan-first narrative
Execution:
- Featured creators: Harsh Rajput, Gaby, Chahat Pandey, UK07 Rider, Ankur Vines
- Multi-format UGC via Shorts, vlogs, and reels – optimized for virality
- Influencers filmed in their authentic style with organic brand integration
Results:
- Strong UGC engagement across YouTube Shorts and creator communities
- Brand exposure across diverse fanbases (TV, street content, biking culture)
- Boost in social chatter, shares, and platform mentions post-campaign
Measurement Tools Used:
- YouTube Analytics (views, traffic source, Shorts-specific data)
- Social listening for mentions & reposts
- App backend – referral-based installs from influencer tracking links
ACHIEVEMENTS
🏆
Certificate program in Esports
I successfully completed an extensive esports certificate program designed to provide a strong foundation in a variety of esports and gaming-related areas.
🎮
Esports Player
Top T1 slayer with achievements such as Free Fire City Open, known for aggressive flanks and tactical rotations. Dominate solo/squad with lightning reflexes and clutch plays.
🌟
Social Media Phenomenon
I connect with a vibrant community of 60,000 on Instagram, sharing my passion for gaming through engaging content and authentic connections.